Gmail lacks automationĮmail automation is the process of automatically sending emails to subscribers based on how they engage with your business. Here are the features that Gmail lacks that are necessary for email marketing.
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While free sounds good, there are a lot of important features that a dedicated email marketing software offers that Gmail does not. And in a bid to reduce business costs, a free email software like Gmail can look appealing.
Hundreds of available extensions and add-ons: As we’ve seen, it’s possible to extend the functionality of Gmail with dedicated email marketing software, though this will cost you. Your data is secured with an SSL-encryption. Security of data: Google is very serious about security. For example, Gmail integrates with Google Meet so you can video conference right from Gmail. Integration with other Google apps: You can integrate your account with other Google apps to boost your workflow. This means that you won’t have to worry about running out of space. Huge Storage: A free Gmail account comes with 15GB of storage. And a free tool is always useful for small businesses and side hustlers in the early stages when they’re not making much money. The biggest advantage of using Gmail is that it’s free. And yes, it does have a few things going for it.īut there are also plenty of drawbacks. With all these available email marketing extensions and add-ons for Gmail, you might be tempted to think that Gmail is a great service provider for your email marketing campaigns. The pros and cons of using Gmail for your email marketing This will allow you to know which kind of content and templates work well. You can also create your own template using the drag and drop editor.įor every email you send with Publicate, you will get insight on open rates and click rates. The add-on comes with hundreds of professionally designed mobile responsive templates. Publicate is a Gmail add-on that allows you to easily design and build beautiful newsletters for Gmail. With GMass, you can send email marketing campaigns to thousands of email addresses, personalise mass emails before sending, schedule emails to be sent later, and track email open and click rates. The extension allows you to manage your mailing list on Google Sheets and use the data you collect to send email campaigns in Gmail. GMass is a mass mail and merge system for Gmail. You will find the extensions in the Chrome web store. Gmail Extensions: These are Google Chrome extensions that influence the function or layout of a Gmail account or dashboard. So let’s take a look at how extensions, integrations and add-ons differ and which ones you’ll need for email marketing. If you are going to use Gmail for email marketing, you’ll need a range of extensions, integrations, and add-ons to improve Gmail’s basic functionality and create more effective campaigns. What email marketing extensions, integrations and add-ons are available for Gmail? Plus, the best Gmail alternative for small businesses. Later in the article, we’ll see the pros and cons of using Gmail for email marketing. However, your best option is to choose a dedicated email marketing software. You’ll need to invest in additional extensions to make Gmail a somewhat effective email marketing tool. If you run a business, a free email service provider like Gmail won’t be effective. Most of the features in Gmail are more suited for personal email accounts. These two features are useful for email marketing.īut while you can use Gmail for email marketing, we don’t recommend it. You can also send mass emails, though the limit is 500 emails per day. 
Apart from being able to send and receive emails, you can use your Google Contacts to store an email list. Some features in Gmail can be used to run email marketing campaigns. Data from Litmus Can I use Gmail for email marketing? Apple iPhone leads the market with a 38% share. And as of 2020, there are over 1.8 active billion users on Gmail.ĭue to its popularity, Gmail is the second most used email client in 2021 with a market share of 28%. Gmail passed the 1 billion active users mark in February 2016. Since its release to the public, Gmail has grown exponentially. Using event details to create calendar entries.Built-in chat for instant messaging, voice, or video calls.For example, users can start a chat or join a video call with Google Meet, or collaborate in a Google Doc, right from Gmail.
Gmail also allows users to stay connected with other apps in the Google Workspace. The emails are safely stored in the cloud so users can retrieve messages from any device with a web browser. With Gmail, people can easily send and receive email messages. Gmail’s homepage on 31st March 2004, shortly before it was launched
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